Lead, Creative Studio, Geneva

As the Global Fund seeks to strengthen its brand and increase its relevance and visibility in a rapidly evolving world, the Creative Studio will play a pivotal role in furthering this goal, while also paving the way towards a culture of greater creativity across the External Relations and Communications Division (ERCD). The Creative Studio will drive forward a creative vision for the Global Fund that will continue to evolve as the organization does. By injecting imagination and dynamism into the numerous tools and products that bring the organization’s mission to life, the Studio will enhance communications efforts and improve the Global Fund’s ability to influence key audiences. Serving as a content and asset production factory, the in-house studio team receives briefs from across the organization, translating these into products that deliver against the strategic objectives in line with the organization’s brand identity. As a senior member of the Communications team, the Lead, Creative Studio will oversee the work of a cross functional creative team made up of all creative disciplines – from video, photography and graphics, to information design, storytelling and copywriting – to produce powerful and engaging work.

Key Responsibilities

• Set the creative vision, strategy and standards for the Creative Studio team and its delivery functions, ensuring it is aligned with the brand and corporate strategy.
• Contribute towards enhancing the creative culture within ERCD, communicating the role, value and vision of creativity within the organization and supporting the development of creative talent within the team.
• Work with the leadership team to prioritize briefs and delegate workload appropriately across the team, effectively managing junior and senior colleagues to make the best possible use of both time and expertise.
• Work closely with the PR team to develop and implement a content strategy to inform and inspire key audiences across multiple channels.
• Drive a team to conceptualize and produce communications products – from video stories and photographic reportages from Global Fund supported countries, to flagship branded products, corporate reports and digital assets.
• Set the creative vision, strategy and standards for the Creative Studio team and its delivery functions, ensuring it is aligned with the brand and corporate strategy.
• Contribute towards enhancing the creative culture within ERCD, communicating the role, value and vision of creativity within the organization and supporting the development of creative talent within the team.
• Work with the leadership team to prioritize briefs and delegate workload appropriately across the team, effectively managing junior and senior colleagues to make the best possible use of both time and expertise.
• Work closely with the PR team to develop and implement a content strategy to inform and inspire key audiences across multiple channels.
• Drive a team to conceptualize and produce communications products – from video stories and photographic reportages from Global Fund supported countries, to flagship branded products, corporate reports and digital assets.
• Oversee and be accountable for all in-house creative activity and projects across all functions (including design, motion graphics, information design, creative copywriting, photography, video and content production, and AV management).
• Be accountable for driving brand expression and integrity across the organization, ensuring all creative and content contribute to building an impactful, relevant and consistent brand experience across all channels and to all audiences.
• Shoulder the responsibility of the quality and completion of all projects assigned to members of the creative team.
• Assume team and people management responsibilities including directing and mentoring staff to hone their techniques and develop their skills.
• Maintain and develop a professional workflow and pipeline for the team – implementing project planning and delivery processes and determining which products will be delivered in house, and which products should be outsourced, ensuring consistency across both.
• Manage relationships with external production houses and agencies.
• Manage an annual production budget, adequately allocating resources for key projects and ensuring the timely delivery of projects to budget.
• Day-to-day, work closely with other Managers and Heads of Departments across ERCD, contributing to internal and external partner brainstorms and provide guidance at the briefing stage.
• Use insights (i.e. product performance and feedback), and stay up to date on the latest tools, innovations and trends to develop cutting edge communications products.
• Perform People Management responsibilities.
• Other duties as assigned.

Subject to change by the Executive Director at any time at their sole discretion.

Qualifications

Essential:

• Advanced University degree (Bachelor’s or Master’s) in communications, marketing, multimedia production or related creative field.

Experience

Essential:

• Extensive professional experience driving strong and impactful multimedia content and assets either in-house or within an agency.
• Strong understanding of brand principles including delivering products and/or experiences that align with a brand’s tone of voice, visual identity and core messaging.
• Experience setting the creative vision, strategy and workplan for a cross-functional team in alignment with both brand and corporate strategies.
• Demonstrable experience of being a visible and effective leader – growing, motivating and inspiring teams.
• Experience working in a fast-paced environment, managing multiple complex brands and projects, with a proven ability to set and deliver to a high standard consistently with competing and demanding deadlines; able to prioritize activity and manage conflict to achieve results.
• Proven ability to work with internal clients and external stakeholders to understand detailed project requirements and determine a plan that will ensure they are met or exceeded.
• Track record of excellent interpersonal skills to clearly and effectively communicate the creative vision, concepts, ideas, and solutions to internal teams, and stakeholders.
• Demonstrated ability to work effectively in a team, including interpreting abstract ideas into solid design implications.
• A solid grasp design history (design, photography, visual arts), fluency in current technology, politics, and a deep understanding of the zeitgeist of social tastes and current affairs.
• Proven commitment to collaborating and communicating closely with teams and other stakeholders via a distributed model to regularly deliver design solutions for approval.
• Demonstrated open attitude to receiving feedback and constructive criticism.
• A dedication to guiding and fostering personal development of each member of the team.

Desirable:

• 8-10 years’ professional experience driving strong and impactful creative direction either in-house or within a creative agency
• Demonstrated understanding of the global health and development space

Competencies

Languages: An excellent knowledge of English. Knowledge of other languages would be an asset.

Organizational Competencies:

• Global Fund awareness and mind-set – Level 2
• Service orientation – Level 2
• Drive for results – Level 2
• Collaboration – Level 2
• Interaction – Level 2
• Adaptability – Level 2

Functional Competencies:

• Communications – Expert
• Business – Mastery
• Multicultural Understanding – Mastery
• Project Management – Mastery

The Global Fund recruits top-tier talent for our open positions, in support of our mission to end AIDS, tuberculosis and malaria as epidemics.

Explore our vacancies and apply on the Global Fund Careers recruitment system.

More information on working at the Global Fund is available on the Careers section of our main website.