IDB - Inter-American Development Bank

IDB Washington

IDB Invest – B2B Marketing & Business Communications Consultant – Corporates, Infrastructure & Energy Segments – Location: Washington DC or Country Office in Latin America or The Caribbean

Context of this search:

The Investment Operations Department (INO) is responsible for generating a portfolio of high quality, creditworthy, and environmentally and socially sound projects that result in significant developmental impact. The business cycle goes from the identification, selection, origination, structuring and execution of transactions to their monitoring. The Department follows a matrix model, with three segment divisions covering Infrastructure and Energy, Financial Institutions and Corporates, and two transversal divisions covering Financial Products and Services, and Portfolio Management. In addition, there are two teams responsible for: (i) Marketing & Business Communications, and (ii) Business Strategy, Planning and Resources.

The Team:

The Marketing & Business Communications team is responsible for managing several key initiatives to add value to the business, related to market understanding, client strategy, marketing products/content marketing & business communications, business metrics management, marketing campaigns and monitoring and exploiting tools that support our client acquisition and engagement efforts (CRM, Client Portal, Email Marketing, BI tools, etc.).

The selected candidate will be responsible for developing our 4 full B2B marketing pillars, Relationship marketing, Value Proposition marketing, Market Intelligence, and Content & Outreach marketing strategy.

What you’ll do:

You will work closely with two sales team:

  • Corporates: Agribusiness, Manufacturing, Multisegment, TMT and Tourism.
  • Infrastructure & Energy: Transport, Energy, Infrastructure, and Water and Sanitation.

With a strategic business vision, you will be the marketing connector with all these business sectors to identify their marketing needs, define and implement their yearly strategic Marketing Plan, develop and execute the client & mobilization partners strategy, and being their point of contact for Marketing & Business Communications efforts.

As part of this role, you will focus on the following activities: Business understanding

  • Understanding the sectorial business topics and trends across the different agendas with a special focus in sustainability and digitalization.
  • Business monitoring through indicators for the specific Divisions supported.

Planning and reporting

  • Define and implement the Marketing Plan to support the business strategy to generate more business opportunities.
  • Keep an updated content and Marketing activities calendar for the specific Division supported.
  • Perform follow-up activities ensuring the content creation and activities calendar planned execution.

Relationship marketing

  • Buyer persona analysis.
  • Keeping updated and fed clients databases in our CRM, Salesforce.
  • Develop and execute all the business events (IDB Invest, IDB and third party).
  • Develop and maintain relevant Marketing/sales support tools for clients such as factsheets, pitchbooks, tombstones digital books, team Bios, etc.
  • Periodically update and improve materials that showcase business expertise and track record.
  • Actively seek to improve market appreciation and awareness through relevant awards recognizing IDB Invest operational capabilities.

Value proposition marketing

  • Through the analysis of our negotiation data in salesforce and market research, contribute to enhancing our value proposition.

Content & outreach marketing

  • Design and execute the annual content Marketing Plan.
  • Identify content and marketing campaigns accordingly to showcase remarkable initiatives for business sectors.
  • Standardize, centralize, and continuously update key messages.

  • Support the business and technical teams in the process of developing specialized reports and knowledge to leverage business development activities.
  • Coordinate external agencies and freelances to generate content and Marketing products.
  • In coordination with the IDB Invest’s Corporate Communications Team, ensure the alignment of available communication channels/platforms for IDB Invest to the Marketing Strategy for the specific Divisions supported.

Market Intelligence

  • Provide support in the coordination and preparation of relevant campaigns with clients & partners in alignment with IDB Invest Client Strategy about our main themes and market trends.
  • Execute the different market intelligence campaigns and/or information requests in coordination with the segments.

Marketing & Communications Tools

  • Prepare monthly results report measuring our Marketing efforts to adjust the strategies using different tools such as Salesforce, Salesforce Pardot, Power BI, etc.

What you’ll need:

  • Citizenship: For Washington DC: If you are not a citizen or work permit holder of United States of America, we may offer assistance with relocation and visa applications for you and your eligible dependents in the case of Washington DC post of duty. For Latin America and the Caribbean: You are either a citizen of one of Latin America or The Caribbean member countries or a resident with legal permit to work in one of these countries.
  • Consanguinity: You have no family members (up to fourth degree of consanguinity and second degree of affinity, including spouse) working at the IDB, IDB Invest, or IDB Lab.
  • Education: Bachelor’s degree in Journalism, Marketing, Communications, International Relations, Public Affairs, Business Administration, Political Science or another related field, and hold an MBA or another Master on related field.
  • Experience : At least five (5) years of relevant professional experience in B2B marketing areas (client management strategy, relationship marketing, market intelligence, and/or content marketing). Experience in working with CRMs, specifically with Salesforce and its marketing tools is needed. Advanced PowerPoint and Excel Microsoft skills are needed.Specific knowledge and track record in topics related to any of our core thematic priorities (Infrastructure and Energy, Corporates, and Financial Products) is highly valuable for this position.
  • Languages: Oral and written proficiency in English and Spanish is required; knowledge of Portuguese or French is a plus.

Opportunity Summary:

  • Type of contract and modality: Consultant full time.
  • Length of contract: 36 months.
  • Location: IDB Invest headquarters in Washington D.C., or a major city in one of Latin America or Caribbean member country.
  • Responsible: Head of Marketing and Business Communications Team, Investment Operations Department.

Our culture: Working with us you will be surrounded by a diverse group of people who have years of experience in all types of private investment development fields, including infrastructure and energy, corporates, financial institutions, financial and non-financial products and services, gender and diversity, communications and much more.

Because we are committed to providing equal opportunities in employment, we embrace all diversity and encourage women, LGBTQ+, persons with disabilities, afro-descendants, and indigenous people to apply.

About us: IDB Invest, a member of the Inter-American Development Bank (IDB) Group, is a multilateral organization, committed to the development of the private sector of Latin America and the Caribbean by financing loans, equity investments, and guarantees. In addition, IDB Invest partners with clients to provide advisory and training services.

The IDB Invest offers a competitive remuneration and benefits package.

Our Human Resources Department carefully reviews all applications.

Additional Information

  • External Opening Date: Jul 8, 2022
  • External Closing Date: Aug 19, 2022
  • External Contact Email: [email protected]
  • External Contact Name: HR Service Center
  • Job Field: Technical Support
Tags: agribusiness, business development, financial institutions, human resources, international relations, journalism, latin america, lgbt, manufacturing, market research, political science, portuguese, salesforce, water and sanitation