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World Health Organization (WHO)

Consultant – Digital Communications

( 2205974 )

Contractual Arrangement : External consultant

Contract Duration (Years, Months, Days) : 8 months

Job Posting: Jul 13, 2022, 12:06:36 PM

Purpose of consultancy

To provide technical expertise to the WHO’s chatbots to maintain, update, and strategize digital content across a range of WHO products.

Background

COVID-19 pandemic created a landscape that will continue to encourage innovation & technology adoption. Since COVID-19 pandemic has led millions of people around the world turn to digital technology for credible public health information, WHO has responded with innovative ways of delivering trusted information by implementing chatbots. These chatbots have been translated into 26 languages and reached over 20 million users around the world. Over time, additional chatbots were added on Viber platform that are dedicated to tobacco cessation, women’s health, COVID-19, and an official WHO channel for health promotion.

To date, the WhatsApp WHO chatbot has 14 million users who receive the latest WHO information on COVID-19, vaccines, tobacco cessation, women’s health and mental health. The Viber chatbots have an overall user base of 4.7 million to date.

Deliverables

Deliverable 1: Update COVID-19 Viber and Women’s Health Chatbots

  • 1.1: Review current COVID-19 bot and recommend upgrading the strategy for post-pandemic use of the bot;
  • 1.2: Repurpose the bot to bring together all other bots on Viber to promote well-being, physical activity, healthy diet, no tobacco and mental health;
  • 1.3: Coordinate the schedule of weekly alerts with relevant high-quality content on the bot.

Expected by: August 2022

Deliverable 2: Market and expand Smoking cessation bot for Viber, WhatsApp, Facebook Messenger

  • 2.1: Review content and develop strategy for Viber chatbot to increase MAU (monthly active users);
  • 2.2: Develop and implement global marketing strategy in top 20 highest burden countries (aligned with Viber user countries) for Viber Quit Challenge bot;
  • 2.3: Roll-out additional languages of the cessation bot and implement across all messenger platforms.

Expected by: September 2022

Deliverable 3: Support digital investment case on NCDs & Mental Health:

  • 3.1: Contribute to the implementation of the global digital/mobile health business case for NCDs & Mental Health;
  • 3.2: Prepare methodology to quantify cost efficiency of the mobile health interventions as part of NCD investment cases.

Expected by: October 2022

Deliverable 4: Improve MAU for WHO Official Channel on Viber

  • 4.1: Maintain and develop engaging content;
  • 4.2: Digitize content and develop additional sticker packs for use throughout 2022;
  • 4.3: Coordinate regular calls with Viber to implement changes and updates.

Expected by: November 2022

Deliverable 5: Support Digital aspects of NCD Journalism Training:

  • 5.1: Facilitate or conduct digital journalism trainings;
  • 5.2: Contribute to the finalisation of the journalism training publication.

Expected by: December 2022

Qualifications, experience, skills and languages

Educational Qualifications:

Essential: First university degree in communications, public relations, digital marketing, social sciences or any related field.

Desirable: Master of Business Administration or Master of Public Health

Experience

Essential:

  • 8 years of relevant experience in communications or related field.
  • Experience in coordination and information management.

Desirable: Experience working within the UN.

Skills/Knowledge:

Essential: Writing and editing skills.

Desirable: Knowledge of graphic design and AV content creation

Languages required:

Essential: Expert knowledge of English

Desirable: Knowledge of another UN language.

Location

Off-site

Home based

Travel

No travel is expected.

Remuneration and budget (travel costs are excluded):

Remuneration: Band Level B

USD 7,000

9,980 per month

Living expenses (A living expense is payable to on-site consultants who are internationally recruited):

N/A

Expected duration of contract (Maximum contract duration is 11 months per calendar year):

8 months

Additional Information

  • This vacancy notice may be used to identify candidates for other similar consultancies at the same level.
  • Only candidates under serious consideration will be contacted.
  • A written test may be used as a form of screening.
  • If your candidature is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: (link) Some professional certificates may not appear in the WHED and will require individual review.
  • For information on WHO’s operations please visit: (link)
  • WHO is committed to workforce diversity.
  • WHO has a smoke-free environment and does not recruit smokers or users of any form of tobacco.
  • Applications from women and from nationals of non and underrepresented Member States are particularly encouraged.
  • WHO prides itself on a workforce that adheres to the highest ethical and professional standards and that is committed to put the WHO Values Charter into practice.
  • WHO has zero tolerance towards sexual exploitation and abuse (SEA), sexual harassment and other types of abusive conduct (i.e., discrimination, abuse of authority and harassment). All members of the WHO workforce have a role to play in promoting a safe and respectful workplace and should report to WHO any actual or suspected cases of SEA, sexual harassment and other types of abusive conduct. To ensure that individuals with a substantiated history of SEA, sexual harassment or other types of abusive conduct are not hired by the Organization, WHO will conduct a background verification of final candidates.
  • Consultants shall perform the work as independent contractors in a personal capacity, and not as a representative of any entity or authority. The execution of the work under a consultant contract does not create an employer/employee relationship between WHO and the Consultant.
  • WHO shall have no responsibility whatsoever for any taxes, duties, social security contributions or other contributions payable by the Consultant. The Consultant shall be solely responsible for withholding and paying any taxes, duties, social security contributions and any other contributions which are applicable to the Consultant in in each location/jurisdiction in which the work hereunder is performed, and the Consultant shall not be entitled to any reimbursement thereof by WHO.
  • Consultants working in Switzerland must register with the applicable Swiss cantonal tax authorities and social security authorities, within the prescribed timeframes (Guidelines issued by the Swiss Mission are available at: (link)-onu-geneve/en/home/manual-regime-privileges-and-immunities/introduction/Manuel-personnes-sans-privileges-et-immunites-carte-H/Non fonctionnaires et stagiaires.html
Tags: covid, digital communications, digital technology, graphic design, health information, health promotion, information management, journalism, mental health, ncds, public relations, social sciences, social security contributions, trainings, womens health