Associate Specialist, Social Media, Geneva

The Global Fund to Fight AIDS, TB, and Malaria

The Global Fund in Geneva, Switzerland

Associate Specialist, Social Media – GL C – Defined Duration until March 2026

As the Global Fund seeks to strengthen its brand and increase its relevance and visibility in a rapidly evolving world, the Public Relations team is key to positioning the Global Fund as a global health leader in traditional and new media. Leveraging relationships with journalists, editors, digital influencers and advocates, the team earns positive, quality coverage of the Global Fund in targeted media outlets and on the Global Fund’s social media channels. The Associate Specialist will support the implementation of the social media component of the Communications Strategy to engage and reach the Global Fund’s core audiences on social media and maximize the impact of the Global Fund’s communications. The Associate Specialist will support the Lead in managing and evolving the Global Fund’s social media presence, including creating and editing engaging content for use across multiple internal and external platforms. The Associate Specialist will monitor, evaluate, and report on the performance of the Global Fund’s social media channels.

Key Responsibilities

  • Implement the social media component of the Communications Strategy
  • Oversee and optimize the Global Fund’s social media presence within each platform to increase the visibility of social content
  • Together with the Creative Studio, create and edit engaging, innovative content designed to maximize reach and impact for key audiences, in coordination with other communications teams
  • Monitor and measure traffic on Global Fund social media channels, and coordinate with the web lead to monitor and measure web traffic and search engine optimization in relation to social channels
  • Analyze, evaluate, and report on the reach, engagement, and performance of Global Fund social media platforms and content
  • Develop and implement paid campaign strategies to reach target audiences and markets with timely and relevant content
  • Collaborate with other communication teams and departments on social media messaging and promotion and engagement/influencer strategies, including social media campaigns
  • In collaboration with internal communications colleagues, improve organizational collaboration through enterprise social networks
  • Provide training and coaching for Global Fund staff to use and integrate social media into their work
  • Other duties as assigned

Subject to change by the Executive Director at any time at their sole discretion.



  • University degree in Communications, Marketing, New Media, Public Relations or a relevant field.



  • Solid experience in social media and/or digital communications
  • Excellent experience in social media writing, editing (photo/video/text), and communications, including experience in design and video editing software

  • Expertise in multiple social media platforms, specifically in analysis, paid promotion, and business management
  • In-depth knowledge of search engine optimization, keyword research, and Google Analytics
  • Experience using advanced tools for social media publishing, monitoring, and analysis, such as Hootsuite Enterprise, TweetDeck, etc.


  • 2-4 years of experience in social media or digital communications
  • Experience working in a global, international, or multilateral organization
  • Proven ability to work in a multi-cultural environment
  • In-depth understanding of global health, international relations, and development


Languages: An excellent knowledge of English and preferably a good working knowledge of French. Knowledge of other languages would be an asset.

Organizational Competencies:

  • Global Fund awareness and mind-set – Level 2
  • Service orientation – Level 2
  • Drive for results – Level 2
  • Collaboration – Level 2
  • Interaction – Level 2
  • Adaptability – Level 2

Functional Competencies:

  • Communications – Mastery
  • Business – Foundational
  • Project Management – Mastery

The Global Fund recruits top-tier talent for our open positions, in support of our mission to end AIDS, tuberculosis and malaria as epidemics.

Explore our vacancies and apply on the Global Fund Careers recruitment system.

More information on working at the Global Fund is available on the Careers section of our main website.

Job Posting End Date

12 February 2023